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Podcast: Leveraging Inspiration: The Inspired Patent Podcast
Episode: S13 E49 Unlocking Trade Secrets Listerine's Success Story with Wayne Carroll
Description: Did you know that trade secrets can be licensed indefinitely, surpassing the duration of patents or copyrights? In 1881, Dr. Lawrence sold the secret Listerine formula to a company, securing a 10% share of gross sales. Fast forward to 1956, after paying a staggering $22 million, the company sued to halt further payments. Understanding how intellectual property works is crucial for small business owners. Trade secrets can provide a competitive edge and long-term value if managed and protected effectively. What You Need to Know: Trade secrets can be licensed without an expiration date, offering a lasting competitive advantage. The Listerine case exemplifies the...