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Podcast: Help my DTC grow
Episode: EP 58. How Can Ecommerce Brands Craft a Compelling Story? - Alexander Novicov from Way Boutique
Description: How Can Ecommerce Brands Craft a Compelling Story?
In this episode, we’re joined by Alexander Novicov, CEO of Way Boutique. With a wealth of experience in helping over 100 brands, including the likes of Stella Artois and Pizza Express, Alexander has honed his expertise in creating purpose-driven brands. He’s the author of “Not Another Pair of Shoes”, and a renowned keynote speaker who’s passionate about developing brand stories that can change behavior and impact how people feel about brands. In this episode, we dive into the art of storytelling for ecommerce brands and how it can set th...