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Podcast: Taste Radio
Episode: Focus On What You Are, Not What You Aren't. And, The Genius Of WhistlePig's 'Single' Vision.
Description: Don't try to sell consumers on what's missing from your products; instead emphasize and celebrate the best attributes of your brand. The hosts discuss this simple yet important distinction in this episode, which highlights several brands exhibited at the 2023 Summer Fancy Food Show, held last month in New York City. This episode also features an interview with Liz Rhoades and Meghan Ireland, the head of whiskey development and chief blender, respectively, for renowned whiskey brand WhistlePig. Rhodes and Ireland spoke about WhistlePig's foray into single malt whiskey and how the company's new generation of whiskey makers is...