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Podcast: The IBJ Podcast with Mason King
Episode: Fast-growing MOTW Coffee and Pastries expanding from Indy to Chicago
Description: Two years ago, Sajjad Shah entered the Indianapolis coffee shop market with his eyes wide open and a hook that could help differentiate his locations from the herd of java joints. His coffee shops would have a built-in audience through a very popular Instagram account that he founded in 2014, and they would be tied to the account’s overarching mission: promoting the Muslim community and raising millions of dollars for Muslims in crisis around the world. Indeed, the name of the Instagram account is Muslims Of The World, and it currently has about 680,000 followers. The coffee shops are called MO...