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Podcast: Last Word On Sports Media Podcast
Episode: White Sox Marketing/Sales Director Brooks Boyer Tease | Tell Me A Story I Don't Know
Description: Being the marketing and sales director of a major league team isn’t easy, unless you win. And for Brooks Boyer, this Chicago White Sox season has been a downer. There’s nothing he can do about but that continue making sure the fans have a great experience. Boyer has been with the White Sox since 2004 when Ozzie Guillen took over as manager. One year later the team won its first World Series in 88 years and then, in 2006, drew nearly 3 million fans.Prior to his arrival, Boyer spent ten years with the Bulls including some championship seasons. Among his achi...