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Podcast: The Brand Marketing Show
Episode: How To Create A Customer Avatar & Use It To Get Better Results
Description: Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares? Pretty dang frustrating isn't it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs a personality that's distinctive and authentic – meaning you can't publish a bunch of crap that you really don't believe in or that doesn't resonate with you at all. The starting point to be a...