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Podcast: We Go There Podcast
Episode: S8 | E76 Building a Superfoods Empire with Kristel de Groot
Description: Kristel is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. Your Super was launched when Kristel’s partner, Michael, was diagnosed with cancer at age 24. While Michael was going through chemo, Kristel started experimenting with the possibilities of using food as medicine. Since then, Kristel and Michael recently published their newest book Your Super Life.
In this episode, Kristel takes us through su...