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Podcast: Pipeline Visionaries
Episode: Leveraging Connections and Emotion for Marketing Campaign Success
Description: In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor. Key TakeawaysProviding value in a digital world begins with engagement and being a trusted advisor.Have a local mindset. Step outside of...