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Podcast: Uncensored CMO
Episode: From selling Tea to the British to Latin America's largest e-commerce business - Sean Summers, Mercado Libre
Description: In a career that's spanned selling Tea to the British as Marketing Director at Twinings, to now CMO at the largest e-commerce business in Latin America, Sean Summers knows a thing or two about marketing (at all levels). I catch up with him at Cannes to discuss his career, what it's like scaling a business from $300m to $10b in revenue and what he thinks of the latest trends like AI.Timestamps00:00 - Intro01:04 - Why is Sean in Cannes?02:25 - What creates an award winning campaign?03:21 - How to make the...