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Podcast: The Master of None
Episode: Prime Time: The real story of Logan Paul, KSI, and the 'Prime' Energy Drink and Congo Brands
Description: Uncover the surprising story behind 'Prime', the energy drink powered by renowned influencers Logan Paul and KSI. What started as a bitter rivalry in the boxing ring has morphed into a profitable partnership, netting over $360 million within a mere 13 months. But how did this transition occur? How did these rivals become business partners?
In this episode, we delve into the unexpected journey from boxing adversaries to business collaborators. We discuss how Max Clemons and Trey Steiger, the founders of Congo Brands, strategized to harness the star power of these influencers, leading to the inception of 'Prime'.
However, 'Prime' is more...