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Podcast: HBR On Strategy
Episode: Defining a Growth Strategy in Uncertain Times
Description: To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory?
Columbia Business School professor Rita McGrath has a different idea: Design experiments to test your assumptions using “discovery-driven growth.”
“The measurement and rewards systems in most companies are antithetical to the kinds of things you need to do to learn. They place a premium on being right. They place a premium on meeting your goals. They place a premium on having lots of facts,” she tells IdeaCast guest host Paul Michelman. “The reality is by the time y...