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Podcast: The Revenue-Driven CMO
Episode: What 4 Marketing Leaders Think About Setting Revenue Goals, Storytelling, & New Tactics
Description: Today’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of Corporate Marketing at Calix, discusses how to empower your employees to share your brand’s story. Finally, Mike Manheimer, CMO and Head of Growth of PostScript, looks into what the future of SMS means for both B2C and B2B marketing. <...