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Podcast: Lawyer Business Advantage
Episode: Digital Marketing with Chris Brencans
Description:
In this episode, Alay and Chris discuss:Â
Differentiating one digital marketing firm from another.Â
Tracking leads, pay-per-click, and SEO.Â
Why SEO takes more time than you initially think.Â
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Key Takeaways:Â
Ask your digital marketing company who is going to be working on your account, how many people, how many firms, how frequent communication will be, etc.Â
Search engine results are always changing as the algorithm changes.Â
You can utilize a landing page to understand which leads are coming in from various pay-per-click options.Â
Growing content requires time to gain authority. Gaining high-quality backlinks...