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Podcast: Let's Talk Loyalty
Episode: #405: Emarat Launches Emcan - A Loyalty Leader in the UAE's Fuel and Convenience Sector
Description: Today’s episode features the UAE’s latest loyalty program which has been recently launched by a fuel retailer.The Emirates General Petroleum Corporation is otherwise known as EMARAT, and they operate as a leading fuel and convenience store retailer across Dubai and the Northern Emirates.Our guest is Ali Bin Zayed, the Senior Manager Corporate Loyalty for Emarat, who has led the development and launch of Emcan, and today he shares the insights behind its name, how it was developed and some of its impressive early results.He also shares some of the...