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Podcast: Marketing Against The Grain
Episode: Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
Description: Here’s why you should never launch new products.Kipp and Kieran dive into Airbnb’s massive change on how they build and grow their products, and how you can use these principles to build your business. Learn the exercises for companies to be in the mindset of the customer, the most common mistake every growth marketer makes, and the importance of breaking down the customer journey.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UC...