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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast
Description: Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast00:42 - 01:22 Tony’s Background01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency15:21 - 15:55 Welcome to the...