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Podcast: The Insatiable Appetite
Episode: Inside Modern Beverage Culture
Description: Taste. Hydration. Nutrition. Experience. Energy. Pairing. These core beverage needs help illuminate the “why” behind consumer purchasing choices. But there are at least 40 other needs that fall under each of these categories, adding dimension and complexity to the already dizzying beverage landscape. Lead researchers Judi Harris and Danielle Kleiner-Kanter offer deeper insight into the Hartman Group Modern Beverage Need State Model and other key topics from Modern Beverage Culture 2023 in this week’s podcast. About the report Modern Beverage Culture 2023 explores how consumers engage with today’s rich beverage landscape...