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Podcast: BRANDED
Episode: EP 36: Heidi Arkinstall, G-P - 'Breaking Barriers'
Description: In this not-to-be-missed episode of TOP CMO, we sit down with Heidi Arkinstall, CMO of Globalization Partners who shares some intriguing perspectives on what truly makes a successful Chief Marketing Officer.Does a marketer need to be a business expert first? How far should one push beyond their comfort zone? These are just a few questions that Ben and Heidi tackle, shedding light on the untapped corners of the marketing landscape.Brand power - we all talk about it, but how often do we fully exploit its potential? Heidi has some insightful points on this...