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Podcast: The Thoughtful Entrepreneur
Episode: 1607 - Do's and Don't's of Selling on Social Media with Shannon DeSouza
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Consultant, Coach & Speaker, Shannon DeSouza. Shannon underscored the significance of delivering value and fostering trust among our target audience, alerting us to a prevalent mistake many make - having an obsessive focus on sales which results in overwhelming our audience with incessant, desperate promotional pitches. Instead, she encourages an approach that revolutionizes the approach to sales.While undeniably important, Shannon recommends thatsales shouldn't be the sole focus. Tailoring messages to connect with the audience's issues, and demonstrating how your products or...