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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Successful Market Entry into Europe for Retail Brands
Description: When brands look for new markets an obvious choice for many is Western Europe, where consumers have strong buying power, there’s grade A retail property, and market entry can be less baffling compared with tackling emerging markets. Yet while many brands have successfully entered the European market, just as many - even well established brands - have failed.  That has left companies wondering whether they should try to build a retail presence in Europe - and if so - how to do it.I’m Jane Singer and welcome back to A Seat at...