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Podcast: The Numbers Game
Episode: Brand Rivalries and Marketing Misfires
Description: Welcome to Episode 122 of The Numbers Game. In this episode, we take a close look at the launch of Zuckerberg's new social media platform, Threads, and consider its potential impact on its rival Twitter. We also take a look into the world of marketing mishaps, recounting the notorious Pepsi advertising campaign that offered a Harrier jet in exchange for Pepsi points.On this episode, we discuss:The successful launch of Zuckerberg's social media platform, ThreadsPotential impact of Threads on existing platforms like TwitterThe story behind Pepsi's infamous Harrier jet campaign and its resulting legal battleImportance of...