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Podcast: The Agile Brand with Greg KihlströmŸ: Expert Mode Marketing Technology, AI, & CX
Episode: Agile marketing and walled gardens with Oli Marlow Thomas, Chief Innovation Officer, Smartly.io
Description: Marketers and advertisers for the worldâs leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as âchannel switchingâ between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented.Today weâre going to talk about âThe Agile of the Omnibrandâ and what it means for both brands and the marketers behind them, as well as their customers. To help me discuss this topic, I...