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Podcast: The Thoughtful Entrepreneur
Episode: 1609 - A Unique Way to Say Something with Author Marketing Experts' Penny Sansevieri
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Book Marketing & Business Marketing Specialist of Author Marketing Experts, Penny Sansevieri. Penny C. Sansevieri, founder and CEO of Author Marketing Experts, shared insightful strategies for effective book marketing. She emphasized the importance of targeting your core base - your dedicated followers. They can become 'superfans' and enhance your book's visibility by leveraging their loyalty. Penny also championed the benefits of podcasts and collaborations with influencers, underlining their roles in message refinement and audience diversification. However, she cautioned authors to focus on i...