Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: UP329 The Big Idea: 2023 Cannes Lions for Sport Review
Description: The Big Idea is our series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.Our guest is David Proudlock, Chief Strategy Officer at Crispin Porter Bogusky London.The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards. The blurb says that Cannes celebrates 'creativity, effectiveness and innovation in the global advertising, marketing and communication industries'. An award in the sport category has become much sought after by sports marketing agencies and their clients.But what sort of work is...