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Podcast: Marketing Mistakes (And How To Avoid Them)
Episode: Write High Performing Content Using the Latest Techniques
Description: In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research.
About Becky Lawtor
Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in data-driven storytelling that boosts brand authority and awareness. Having collaborated with top brands like Adobe, IBM, Samsung, and Zapier, Becky has delivered impactful, expert-driven, and data-supported content that leaves a lasting impression. With her strategic content methodology, she boosts her clients' lead-generation efforts...