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Podcast: Let's Talk Loyalty
Episode: #406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald, Epsilon’s Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment.Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI.Hosted by T...