Want to create an interactive transcript for this episode?
Podcast: Badass Basic Bitch
Episode: Even When It's Hard It's Fun: Lessons in Building a Business with BOXT Founder, Sarah Puil
Description: On this week’s episode we are joined by Sarah Puil, the Founder and CEO of BOXT. Sarah shares how she started her luxury boxed wine company from scratch. She discusses the challenges of launching a new beverage brand, from post-bottling fermentation issues to the recent bank collapse. Sarah emphasizes the importance of being proactive, transparent and authentic with customers when problems arise. She also talks about Drink BOXT's focus on sustainability through refillable packaging and zero added sugar wines. Sarah details her plans for future product extensions and her vision of making BOXT America's house wine. ...