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Podcast: Pipeline Visionaries
Episode: Embracing an Outside-In Marketing Perspective
Description: Episode Summary:In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.Key Takeaways:Incorporating customer success into the buyer lifecycle journey helps to avoid internal breakdown through departmental silos.Learning how your potential customers interact with your brand...