Want to create an interactive transcript for this episode?
Podcast: Marketing Against The Grain
Episode: Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)
Description: Will Twitter become the gold standard for creator programs?Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms.Mentions
HubSpot Creator Program https://creators.hubspot.com/Â
Mr Beast tweet https://twitter.com/MrBeast/status/1679797201449435136Â
Forbes article on Twitter https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twit...