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Podcast: Let's Talk Loyalty
Episode: #407: Understanding Loyalty in Italy & Key Take-Outs from The European White Paper
Description: This episode focuses on the loyalty market in Italy, featuring expert insights from Cristina Ziliani.Cristina is a Professor of Marketing at the University of Parma, Italy. She lectures on loyalty management and has been the Director of the Loyalty Observatory since 1999, dedicated to research, consulting and education on Loyalty Management, CRM and CXCristina is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in Italy – what m...