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Podcast: Help my DTC grow
Episode: EP 61. How Can Advanced Email Marketing Drive Your Ecommerce Growth? - Will Pearson from Scalero
Description: How Can Advanced Email Marketing Drive Your Ecommerce Growth?
Meet Will Pearson, the Co-Founder & Co-CEO of Scalero, a company that provides email marketing solutions for a range of notable clients, including Notion, Vivino, Angi, and The Farmer's Dog. With an 8-year background in retail and ecommerce, including stints at Target and Vivino, Will's expertise spans merchandising, operations, and P&L management. This episode offers a deep dive into the exciting intersection of tech and email marketing, with actionable insights on personalization and data strategies.
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