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Podcast: Payments on Fire™
Episode: Episode 212 - Creating Customer Success in the Age of Embedded Finance with Ashley Isenberg, VP Revenue & Strategic Partnerships at Finix
Description: While payment facilitation has opened up a new segment of service providers within the payments industry, embedded finance is opening up the world of payments to every company. The allure of embedded finance is rooted in the deepening of the customer relationship through offering meaningful financial products. This deeper relationship comes in the form of increased customer loyalty - or "stickiness" - and new revenue streams accretive to the company's core business. This is all well and good, but payments and financial products are regulated, complex, and often require support at the critical moment of...