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Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Episode: Why SMBs Shouldn't Copy National Brands' Strategies -- Andrew Schulkind // Andigo New Media
Description: Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counterproductive and dilute their unique identity. Today, Andrew discusses why SMBs should not copy national brands’ strategies. Show NotesConnect With: Andrew Schulkind: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Poli...