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Podcast: Health Declassified
Episode: Consumer Behavior & Why We Buy - Dr. Michael Solomon Ph.D. - EP 254
Description: This is an excerpt from Dr. Michael Solomon's episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode. www.michaelsolomon.comÂ
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