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Podcast: The Compassionate Capitalistâ„¢ Show with Karen Rands
Episode: To Podcast or Not Podcast? Will Your Customers Care? With Phyllis Nichols
Description: Podcasting has emerged as a powerful marketing and customer engagement strategy, enabling businesses to establish credibility and build a trusted connection with their customers. With over 5 million podcasts globally and 70 million episodes, the medium has witnessed substantial growth, reaching targeted platforms and engaging specific audiences. Reports, such as McKinsey's, emphasize that podcasting initiates intimate conversations and plays a vital role in the customer journey, driving customer loyalty and brand trust in the digital age. Karen's Special Guest is Phyllis Nichols, founder of SoundAdvice Strategies, a podcast production company. She’s best known for helping clients create unique au...