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Podcast: Amazon Ads Raw Daily
Episode: Episode #63 - Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯ðŸ§
Description: Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠"In our latest episode, we discuss two significant updates to Amazon Ads API that affect Sponsored Brands and potentially your marketing strategies. We dive into what these changes mean, particularly the introduction of product collections for sponsored brand video ads. We also seek answers to a curious question regarding Amazon's unique way of announcing updates. Finally, we delve into a bit of psychology, exploring the anchoring bias and its implications for marketing and personal decisions.Welcome to episode 63 of Amazon...