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Podcast: The B2B Messaging Podcast by Wynter
Episode: #17 - Interview with Dana Pellegrini(Product Marketing Manager, Degreed)
Description: In this episode of the B2B Messaging Podcast, we have Dana Pellegrini, product marketing manager at Degreed. She shares her journey into product marketing and the strategies they utilize in crafting effective messaging. Learn how at Degreed they combine research, buyer understanding, and market trends to inform their messaging. Dana emphasizes the role of feedback, both qualitative and quantitative, in assessing the effectiveness of messaging and the importance of balancing creativity and analytical thinking. She also discusses Degreed's unique approach to product pages and how listening actively to clients and the market can yield br...