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Podcast: Gym World Worldwide
Episode: Why fitness marketing is easier than you think with Dr. Conor Heffernan
Description: John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to strength historian, Dr. Conor Heffernan (https://twitter.com/PhysCstudy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor), about the history of fitness and why fitness marketing hasn't changed in the last 100 years.
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Show notes:
(0:51) Introducing Dr. Conor Heffernan
(2:51) The grossest...