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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Make Your Marketing More Sustainable with Evergreen Content
Description: Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use evergreen content in your business.
What is evergreen content?
Topics that you can talk about at any point during the year
Different from timely content that’s only relevant for a short period
Evergreen content might change over time, but has a long shelf life
Why is this beneficial?
It saves you from having to constantly generate new content
It reinforces the most...