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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Taking Control of Your Online Business Reviews
Description: Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback.
Why are online reviews helpful?
People trust objective parties more than your brand
People use online reviews before they make a purchase
These online sites make you more discoverable online
How can you get started taking control of your reviews?
Search for your brand name online
Claim all of the online review sites you can find
Audit the information to ensu...