Want to create an interactive transcript for this episode?
Podcast: Retail Remix
Episode: Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail
Description: Marketers understand the importance of both brand and performance marketing. Brand marketing aims to create a strong brand identity over time, while performance or demand marketing focuses on delivering measurable results such as lead generation, sales and revenue. The real challenge for modern marketing teams is balancing the two strategies while ensuring long-term goals are not compromised. So, how can marketing teams invest their resources in creating content that delivers immediate results and long-term value for their brand? During this episode of Retail Remix, learn how to balance brand and performance marketing by getting tips from Ilene R...