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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Metrics for Marketplaces
Description: Metrics for Marketplaces Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In running a marketplace business there are several metrics for measuring the performance of the market and platform. Here are some key metrics to consider: Gross Volume -- this is the total amount of goods and services transacted on the platform. Activity -- the number of times a buyer engages the platform yielding the number of daily and monthly active users. Average transaction value -- the average value of the transaction indicates the size of the market. T...