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Podcast: The Ignition Podcast
Episode: DESIGNING for ROLLS ROYCE and TATA MOTORS | DRIVE DESIGN - Chris Longmore
Description: Chris Longmore is the Co-Founder and Director of Drive design consultancy, and his agency is at the top of Its game in design inside and outside the UK. Chris talks about his design principles and process. On top of this gives amazing insight into working at the Institue of Automotive Design and what it's like having clients like Rolls-Royce, Tata Motors and Caterham, to name a few.Topics Include:Early years and designGrowing up with Ian Callum as a mentorProgressing in a design careerChris' design processGrowing DriveArtificial Intelligence and Car DesignElectric cars...