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Podcast: How I Do Content
Episode: The Biggest Sales Page Mistake That's Killing Your Conversions
Description: The humble sales page is a powerful tool that helps businesses market and sell their offers.And yet some online âgurusâ will try to tell you that sales pages are dead.I disagree completely â the sales page is NOT deadâŚHOWEVERâŚOnline business has changed. Consumers and how they make their purchase decision has changed. And yet, people are still writing sales pages the exact same way and expecting better results.So no, the sales page isnât dead, but how youâre writing them should be!