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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 901 – Focusing on the 5 A-Holes of Marketing
Description: A salesman and a marketing guy walk into a bar…
This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole.
If you're wondering, sales beat marketing. This is not only true with that golf round, but I think it's also part of the small to mid-sized business culture. After all, sales are directly tied to income, and marketing is there to support sales. However, marketing can be a second-class citizen and viewed...