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Podcast: Keep Optimising
Episode: Community: The Do's and Don'ts of Community Building with Lottie Unwin
Description: Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years. In this episode we discuss:What is the difference between audience and community?Digging into the commercial context of communityWho is your “army of content creators”?Ideas of online experiencesWhy autonomy is the secret ingredient for any successful communityWhen should you NOT build a Community?<...