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Podcast: WARDROBE CRISIS with Clare Press
Episode: Say What? The UN Wants to Help Fashion Get its Sustainability Comms Right. Rachel Arthur Explains
Description: ICYMI: fashion has a greenwashing problem. No wonder policy makers, consumer watchdogs and NGOs are taking an interest. According to the UN: “Misinformation and greenwashing are ubiquitous ... As sustainability has grown as a selling point, all manner of vague and inflated claims have appeared across advertising, marketing, media, packaging and beyond.” Enter the UN's new Sustainable Fashion Communication Playbook, an open-access guide that seeks to change that, while better aligning how the fashion industry talks with the climate goals of the Paris Agreement. This week, we're delighted to welcome the Playbook's lead author, Rach...