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Podcast: Manufacturing Culture Podcast
Episode: Beyond Logos and Colors: Emily Wilkins' holistic approach to branding in manufacturing
Description: In this riveting episode of the Manufacturing Culture Podcast, we welcome Emily Wilkins, the marketing superhero disrupting the manufacturing industry with her unique approach. Founder and CEO of Marketing Metal, Emily made it her mission to reimagine the marketing landscape for small manufacturing shops, emphasizing the role of culture in driving growth and satisfaction.
Hear the inspiring story of how Emily worked with Peters Heat Trading to create a powerful tagline that encapsulates their ethos, a testament to her philosophy of intertwining a company's values with its marketing strategies. She also delves into how she involves employees...