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Podcast: Can Marketing Save the Planet?
Episode: Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
Description: How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?
In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biodiversity - to discuss that very question.
Given there’s a lot of terminology that can become quite confusing, we kick things off with some jargon busting diving into offsetting, carbon capture and, carbon removal. Offsetting has been the...