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Podcast: Scratch: CMO Interviews
Episode: How Delightful Customer Experiences Powered Bloom & Wild to 20M Deliveries
Description: In the final episode before the summer break, we’re joined by Bloom & Wild’s Chief Customer Officer, Charlotte Langley. She reveals the strategies and insights that have driven 20m deliveries and 100k 5-star reviews for the letterbox flower brand.As the CCO, she shares exactly how she approaches the vital role of being the voice of the customer, bridging the gap between commercial needs and customer desires; a responsibility she carries with utmost dedication whilst pairing commercial savvy with creative acumen. Charlotte also shares some of Bloom & Wild’s codified principles around team structure, customer...